What’s in a name?

What’s in a name?

The words that we use to talk about bicycles change over time, but so slowly that we might not even notice. You have to step back and look at a bigger chunk of time to see it.

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Mad Men and Bicycles

Mad Men and Bicycles

On the pilot episode of Mad Men, Don Draper solicited an expert psychological report on the motivations of smokers in the 1960s. What would such a report have looked like for bicycles?

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