Mad Men and Bicycles

Mad Men and Bicycles

On the pilot episode of Mad Men, Don Draper solicited an expert psychological report on the motivations of smokers in the 1960s. What would such a report have looked like for bicycles?

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Freewheelin’

Freewheelin’

In 1985, Wolf Ruck, a Toronto-based author and filmmaker, produced the 15-minute long mountain bike film Freewheelin’. It is both the most awesomely 80’s thing ever, and a marker of a major historical change in the way that people thought about bicycles. You should watch it.

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